Placebo – Article in 10/09 issue of Wired, UK edition, talking about the latest problems drug companies are facing with the very real phenomenon of placebos and how they interfere with drug trials. Placebos work because they affect the brain’s expectation system and the consequent release of healing agents. Imagine that a fire alarm goes off and you spot smoke. An entire flood of chemicals is released in the body simply out of the expectation that action will be required. Placebos work in the same manner. What is even more fascinating is that the color, shape, size, quantity and expense of the pill affect its efficacy. Even more, there are differences across types of disease and the effects vary according to country.
Many will remember Michael Fox championing a new drug for Parkinson’s. What is less well known is that the drug was abruptly removed from Phase II trials after it failed unexpectedly against placebos. That’s right – a placebo can reduce the consequences of Parkinson’s disease, such as shaking, just as well or better than drugs coming out of multi-million dollar research programs.
In the book ___ [return and cite] we read about a study conducted in the 50’s where it was shown that those receiving a certain type of open heart surgery fared nearly as well if the surgery didn’t actually occur. This was met with great skepticism. Much more recently, an orthoscoptic surgeon was able to prove that those who believed they were getting their knees scoped (cartilage removed) fared just as well, incredibly, as those who did. Their pain lessened and mobility returned just as well as those receiving the surgery, simply because they received anesthesia and small incisions were made in their knees to make them believe they were repaired.
We have barely begun tapping the awesome healing power of the brain, mostly because we simply refuse to believe it has such power. Scientists faced with the hard evidence from some of the most rigorous studies on the subject ever conducted absolutely refuse to believe the data because it collides so severely with their own dogmatic beliefs about how things should be.


Greed, Vanity and Altruism
Sunday, October 18th, 2009I have discovered through personal experience that one very effective way to combat greed is to view possessions, particularly money, as nothing more than tools. Viewing possessions in this way, as having purpose and not as ends in themselves, one remains detached yet necessarily responsible. Money is a tool.
The same goes with care of the body. In our culture today we are witnessing the cult of the body, the hyperbolic emphasis on self-care, the worship of the flesh and its pleasures, which invariably ends in profound unhappiness because we are quite literally not wired to find joy in making ourselves gods. How is this to be balanced with the responsibility we have to care for ourselves? The most effective way to combat vanity is to view one’s body as being for others. I keep myself physically fit so I can be of use to my elderly neighbors. When they need assistance with lawn care I have an able body to put into action. If I didn’t care for myself I wouldn’t be able to help them. If I stayed fit purely for vanities sake I wouldn’t even notice their need.
We are entering into a remarkable period which has science at profound variance with marketing and consumerism. In the bookstore today I saw advertising signs saying It Really Is All About You! Yet the magazine stand had current issues of Scientific American Mind magazine and Psychology Today which had articles about how the way out of depression is to give yourself away in relationships and how altruism is healthy for the brain.
Altruism can have a profound effect on the social networks in which you move. Of course so can negative contagions such as drug use or crime. However social theorists can now show that human networks over time expel and marginalize individuals bringing such contagion to the network in an attempt to limit the harm it does to the whole. Altruistic individuals, on the other hand, tend to increase and deepen their relationships. The network, recognizing value in these persons, move them deeper into the middle where they exert even greater influence on the whole. This redounds in enormous benefits for the person, increasing their health, happiness and longevity.
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